GFOA ALBERTA | Catalyst Present
“Presenting Financial Information to Council” 

Speaker: Benjamin Proulx, Catalyst

Original Webinar:
07 October 2025 |  10:00 AM – 11:00 AM
Member Rate: $85.00  + GST |  Non-Member Rate: $99.00 + GST

GFOA Alberta and Catalyst Present:


Presenting Financial Info to Council
Tuesday, 07 October, 2025 | 10:00 AM – 11:00 AM

Brief Introduction:
This session will explore practical strategies and tactics for presenting budget and financial information to Council in a way that is clear, accessible, and engaging. Learn how to frame data and figures in a manner that supports great governance, informs sound decision-making, and tells a story that resonates not only with elected officials, but also with the broader public. Participants will gain tools to simplify complex information, foster transparency, and build confidence in municipal financial processes.
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What You Will Learn:
  • Techniques for simplifying complex financial data for non-technical audiences.
  • How to frame financial information to support sound governance and Council decision-making.
  • Strategies for connecting financial presentation to strategic priorities and public expectations.
  • Tips for using storytelling to enhance clarity and impact.
  • Common pitfalls to avoid when presenting budget and financial information to Council.
  • How to anticipate and respond to Council questions with clarity and confidence.
  • Best practices for building trust and transparency through financial communication.
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Who Should Attend
This webinar is designed for:
  • Finance Directors, Managers, and Controllers – Planning for or overseeing ERP transitions involving financial modules.
  • IT Managers and Database Administrators – Responsible for legacy systems, data management, or supporting system integrations.
  • Corporate Services Leaders – Involved in planning or supporting digital transformation projects.
  • Project Managers and Business Analysts – Tasked with ERP readiness, procurement, or implementation.
  • Records Managers or Data Governance Leads – Supporting data structure, archival planning, and long-term system integrity.
  • CAOs and Senior Leadership – Making strategic decisions about system investment and modernization planning.
About Your Presenters
Benjamin Proulx is an established leader in local government communications, public engagement, and crisis management. An accredited professional with more than 15 years’ experience on the ground, Ben developed the widely adopted Public Engagement With Intent Framework, created specifically for local government. He has led crisis communications through some of Canada’s largest municipal emergencies, disasters, and controversies over the past dozen years, and founded the Canadian Association of Municipal Communicators.
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When
Tuesday, October 7th, 10:00 – 11:00 AM
Where
Zoom
Price
$85.00 Members & $99.00 Non-Members
 

About GFOA Alberta

GFOA Alberta is a professional organization whose purpose is to enhance the practice of governmental finance in the Province of Alberta. Our objectives include:

  • Promote networking opportunities for all government finance officials within all levels of government
  • Support and promotion of Provincial, Canadian and International GFOA Conferences and training programs
  • Communication with membership on financial issues
  • Liaison with Municipal Affairs
  • Enhance the profile of GFOA Alberta.

Our Association is affiliated with the International Government Finance Officers Association (GFOA) and maintains contact with its staff to promote training opportunities and participation in annual international GFOA conferences.

Quick Connect to GFOA Alberta

Contact Us

We're always happy to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

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Quick Connect to GFOA Alberta

About Us

GFOA Alberta is a professional organization whose purpose is to enhance the practice of governmental finance in the Province of Alberta. Our objectives include:

  • Promote networking opportunities for all government finance officials within all levels of government
  • Support and promotion of Provincial, Canadian and International GFOA Conferences and training programs
  • Communication with membership on financial issues
  • Liaison with Municipal Affairs
  • Enhance the profile of GFOA Alberta.

Our Association is affiliated with the International Government Finance Officers Association (GFOA) and maintains contact with its staff to promote training opportunities and participation in annual international GFOA conferences.

Contact Us

We're always happy to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

First
Last

Admin Only